I didn’t know what to think about the design of the new BMW 1, until yesterday. Saw the car in quite a nice configuration with 18″ inch bbs-wheels and it really looked good: athletic but not too aggressive (its still a compact, not a race car). I for myself would prefer the 118i or 118d over the 116i, but this is a matter of taste (& money…). Together with the economical engines of BMW this would be my car of choice for urban living.
So if you have some extra €uros / work for the BMW-Marketing squad, feel free to contact me. <3